News
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Discover the Beauty of Sunset Tourmalines: Nature's Colorful Wonder
When it comes to gemstones, few rival the beauty and unique color variations of tourmaline. Among the many varieties of this stunning stone, the Sunset Tourmaline stands out as one...
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Why Elongated Oval Cut Diamonds Have More Bowtie Effect Than Standard Oval Diamonds
When shopping for an oval-cut diamond, you might notice a shadowy effect in the center of the stone, often referred to as the "bowtie effect." This phenomenon is more noticeable...
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Jewelry Care Myths You Need to Stop Believing
Jewelry is more than just an accessory—it’s a way to express yourself, commemorate special moments, and sometimes, an investment that lasts a lifetime. But, as much as we adore our...
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Lab Diamonds: How to Spot a Deal That’s Too Good to Be True
When shopping for diamonds, it's natural to be on the lookout for a great deal. But what if the deal seems too good to be true? Specifically, when it comes...
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Why Yellow Gold is Making a Comeback in Modern Jewelry
For a while, it seemed like white gold, platinum, and rose gold were the go-to choices in the world of jewelry. Sleek, modern, and often paired with diamonds, these metals...
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The Art of Engraving Gold Jewelry: Personalizing Your Pieces
Gold jewelry is a symbol of elegance and timeless beauty, but when you add a personal engraving to it, it becomes even more meaningful. Whether it’s a special date, initials,...
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Understanding the Importance of Diamond Cut vs. Diamond Shape
When it comes to diamonds, the terms "cut" and "shape" are often used interchangeably, but they actually refer to two very different qualities that influence your diamond’s appearance and value....
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Why Round Lab Diamonds with M Color Shine Brighter Than Other Shapes (Yes, Really!)
Diamonds are a girl’s best friend, right? But have you ever wondered why some diamonds sparkle more than others? Well, buckle up, because today we’re diving into why round lab diamonds,...
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Diamond: The April Birthstone – A Symbol of Strength, Love, and Luxury
April's birthstone, the diamond, is perhaps the most iconic and well-loved gemstone in the world. Known for its incredible brilliance, sparkling beauty, and timeless elegance, diamonds have been a symbol of...
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Purple Engagement Rings: Amethyst vs Purple Sapphire – Which is the Best Choice?
If you're drawn to the stunning color of purple and considering a unique and vibrant engagement ring, you’re not alone! Purple stones, particularly amethyst and purple sapphire, have become increasingly...
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Lab-Grown vs. Natural Sapphires: What You Should Know Before You Buy
When it comes to selecting the perfect gemstone for your jewelry, sapphires are one of the most beloved and timeless choices. Traditionally, natural sapphires have been prized for their rich...
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What’s Costume Jewellery and Why It’s Trending?
In today’s fashion landscape, costume jewellery has become a major trend that appeals to a wide range of consumers. Unlike traditional precious metals and gemstones, costume jewellery is made from...